Youngmes research focuses on the intersection of business, branding, and culture and she has published and sold more than two million case studies on the topic. Different by youngme moon overdrive rakuten overdrive. The be different to compete thesis has been covered before, most notably in the earlier blue ocean strategy by w. Different youngme moon of the harvard business school collaborated with xplane to create this video introducing her new book, different, an intimately drawn meditation on the meaning of business differentiation. Do not try to make sure your weaknesses are up to par as everyone else, love your weaknesses and accentuate your strengths. David professor of business administration youngme moon is the donald k. Different ebook by youngme moon 9780307460875 rakuten. Youngme serves on the board of directors of mastercard inc. Youngme moon and why being different makes all the difference. In todays world of overabundant consumer choices and superfluous apps, upgrades, addons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Harvard business school professor youngme moon has emerged as one of the worlds compelling voices on the future of strategy, competition, and brands. Every few years a bookthrough a combination of the authors unique voice, storytelling ability, wit, and insightsimply breaks the mold.
The book explains just how the businesses of today have made themselves all the same despite their rigorous efforts to compete and make themselves different. Slick vid which tells you absolutely nothing about the content of the book. At hbs, professor moon has held numerous leadership positions, including senior associate dean for the mba program, senior associate dean for strategy and innovation, and has launched a number of strategic innovations such as the mba field curriculum, and the hbx. Why trying to be the best competing like crazy makes you mediocreevery few years a bookthrough a combination of the authors unique voice, storytelling ability, wit, and insightsimply breaks the mold. Different what if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition. Youngme moon speakers bureau and booking agent info. People, real people, view the world more organically. When other companies compete like crazy, dare to be different. Professor youngme moon about unilever global company. Escaping the competitive herd by youngme moon 2011, paperback at the best online prices at ebay.
Read different escaping the competitive herd by youngme moon available from rakuten kobo. Different by youngme moon, 9780307460868, available at book depository with free delivery worldwide. Escaping the competitive herd by youngme moon isbn. Working knowledge when other companies compete like crazy, dare to. Find all the books, read about the author, and more. David professor and senior associate dean and chair of the mba program at harvard business school. At harvard, professor moon has launched a number of strategic innovations, including the master of business administration field curriculum and the hbx learning platform. She has received numerous awards for her teaching and publications, bringing an entertaining and innovative outlook to the world of business, especially marketing, as we move forward into the 21st century. Youngme moon of the harvard business school collaborated with xplane to create this video introducing her new book, different, an intimately drawn meditation on. Her research work has established her as one of the more influential players on the future of strategy, competition, and brands. Apart from being amused by the very length of that title, i was struck by how relevant the last bit is to what new finance is trying to achieve.
Youngme moon generally travels from boston, ma, usa and can be booked for private corporate events, personal appearances, keynote speeches, or other performances. Youngme moon is a keynote speaker and industry expert who speaks on a wide range of topics. Youngme moon is the senior associate dean for strategy and innovation at harvard business school. In her book, different, youngme moon has captured the essence of successful idea brands, highlighting how they reshape consumers expectations by standing out in a sea of sameness.
Standing out in a world where conformity reigns but exceptions rule. In all honesty, there isnt that much content in the book other than what the cover says escaping the competitive herd. David professor of business at harvard business school. Escaping the competitive herd by youngme moon favorite quotes captured by josh duncan. She is the author of the bestselling book, different, and she has published and sold more than two million case studies on companies. Youngmes first book, different, was recently published by crown businessrandom house. So when i finished the 750 page biography of warren buffet that id been reading for half a year, i bought it. Escaping the competitive herd kindle edition by youngme moon author visit amazons youngme moon page.
Different provides a highly original perspective on what it means to offer something that is meaningfully different in a manner that is both fundamental and comprehensive. He emailed me back and recommended a book that he felt had shaped his approach to business. Browse youngme moons bestselling audiobooks and newest titles. Now comes youngme moons different, a book for people who dont read business books. In an age with so much, competing against so many how can we stand out. Moon will inspire you to be counterintuitive and meaningfully differentto rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Youngme moon teaches one of the most popular courses at harvard business school, but different is less a business book than it is a thoughtful meditation on what it means to be truly different, using business brands that are a breed apart as the lens of discovery.
Moon s research focuses on innovative consumermarketing strategies and her work has been published widely. As a culture, we have moved well past the point where we are impressed by the traditional markers of influence the profusion of lookalike choices, the embarrassing display of whistles and bells according to youngme moon in this book. David professor of business administration at harvard business school. What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the compe. Youngme moon identifies the outliers, the mavericks, the iconoclasts the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Moons examples are explained more concisely in a narrative style that makes them more memorable and.
The book is full of intelligent ideas and real life case studies that will provide excellent examples of winning businesses. A beloved educator, she has received multiple hbs student association faculty awards for teaching excellence and is the inaugural recipient of the hellman faculty fellowship for distinction in research. Professor moons research sits at the intersection of strategy, branding innovation, and culture, with a particular focus on youth and the digital economy. This book was actually different in the way it was remarkably written and easy to read. Youngme moon audio books, best sellers, author bio. Youngme moon delivers a stark assessment on the current state of product strategy and marketing. Now comes youngme moon s different, a book for people who dont read business books. Moon has received the student association faculty award for teaching excellence on multiple occasions. And if the two happen to exist in dynamic equilibrium, everything is right in the world. Youngme moon speaker keynote speaker fee chartwell. Not too robotic flows as in conversation yet structured enough, a lot of examples to bring her points to life cons. Actually, its more like a personal conversation with a friend who has thought deeply about how the world works and who gets you to see that world in a completely new light.
David professor of business administration and a senior associate dean at harvard business school. Youngmee moons different was an easy and educational read. The koreanborn moon is the first asianamerican woman to earn tenure at hbs. Over the summer, i read a book by harvard professor youngme moon called different. In different, finding better ways to build brands in a noisy and boring world. Youngme moon of the harvard business school collaborated with xplane to create this video introducing her new book, different, an intimately drawn meditation on the meaning of business. Escaping the competitive world by youngme moon is a book about the outliers, the anomalies, the iconoclasts, the players who have rejected wellrehearsed routines in favor of more adventurous approach.
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